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Sohaib Uz Zaman, Saad Bin Viqar Hamidi, Syed Hasnain Alam, Shahan Aziz. Perceived Health Benefits, Brand Trust, and Emotional Value in Consumer Adoption of Fortified Powdered Milk Products: A Structural Equation Modeling Approach. JHWCR. 2025;3(3):e110. doi:10.61919/j2tfe031